MTV
MTV (oreeginally an ineetialism o Music Television) is an American pay televeesion an channel awned bi Viacom Media Networks (a diveesion o Viacom) an heidquartert in New York Ceety. The channel wis launched on August 1, 1981,[2] an oreeginally aired music videos as guided bi telly personalities kent as "video jockeys" (VJs).[3] At first, MTV's main target demographic wis young adults, but today it is primarily teenagers, parteecularly heich schuil an college students.
| MTV | |
|---|---|
 | |
| Launched | August 1, 1981 |
| Ained bi | Viacom |
| Pictur format | 1080i HDTV (dounscaled tae letterboxed 480i for the SDTV feed) |
| Kintra | Unitit States |
| Leid | Inglis |
| Heidquarters | One Astor Plaza, Times Square, Manhattan, New York Ceety |
| Umwhile cried | Music Television (1981–2010)[1] |
| Wabsteid | mtv.com |
Availability | |
| Satellite | |
| DirecTV | Channel 331 (HD) Channel 1331 (VOD) |
| Dish Network | Channel 160 (HD) |
| Cable | |
| Available on maist cable providers | Channel slots vary on each service |
| IPTV | |
| Verizon Fios | Channel 210 (SD) Channel 710 (HD) |
| AT&T U-verse | Channel 502 (SD) Channel 1502 (HD) |
| Streamin media | |
| Philo | Internet Protocol television |
Since its inception, MTV haes toned doun its music video programming significantly, an its programming now consists mainly o original reality, comedy an drama programming an some off-network syndicated programs an films, wi limited music video programmin in off-peak time periods. MTV had struggled wi the secular decline o music-related subscription-based media. Its ratings had been said tae be failin systematically, as younger viewers increasingly shift towards ither media platforms, wi yearly ratings drops as high as 29%; thus there wis doubt o the lasting relevance o MTV towards young audiences.[4][5][6] In April 2016, then-appointed MTV president Sean Atkins announced plans tae restore music programming tae the channel.[7][8] Under current MTV president Chris McCarthy, reality programming haes once again acome prominent.
MTV haes spawned numerous sister channels in the U.S. an affiliated channels internationally, some o which hae gone independent, wi approximately 90.6 million American households in the Unitit States receivin the channel as o January 2016.[9]
References
eedit- ↑ "MTV drops 'Music Television' from the network logo". Los Angeles Times. 8 Februar 2010. Retrieved 21 Juin 2012.
- ↑ "80Music.about.com". 80Music.about.com. 1 August 1981. Archived frae the original on 28 Julie 2011. Retrieved 7 August 2010.
- ↑ "CNN – MTV changed the music industry on August 1, 1981 – July 31, 1998". Retrieved 13 Mey 2010.
- ↑ Zara, Christopher (14 Apryle 2015). "MTV Ratings Decline Raises Relevance Questions As Young People Cut Cable Cord For Devices". International Business Times.
- ↑ Knopper, Steve (26 Mairch 2015). "Why Fewer People Want Their MTV". Rolling Stone. Archived frae the original on 4 October 2017. Retrieved 2 Mey 2019.
- ↑ Wang, Jennifer (28 Mey 2016). "Who Got Rich This Week: Power Struggle Breeds Nine Digit Gain For Ailing Viacom Billionaire". Forbes. Jersey City, New Jersey.
- ↑ Steinberg, Brian (21 Apryle 2016). "MTV Chief Vows to Restore Music to Programming". International Business Times.
- ↑ Koblin, John (30 Julie 2017). "MTV Mines the Past for Its Future: 'Total Request Live'". New York Times. The New York Times Company. Retrieved 31 Julie 2017.
- ↑ "Cable Network Coverage Area Household Universe Estimates: January 2016". Archived frae the original on 14 October 2016. Retrieved 2 Mey 2019.