A buist is a set o mercatin an communication methods that help tae distinguish a company frae competitors an create a lastin impression in the mynds o customers. The key components that form a buist's toolbox include a buist's identity, buist communication (such as bi logos an tred merks), buist awareness, buist lyalty, an various brandin (buist management) strategies.
- Bhimrao M. Ghodeswar (2008-02-29). "Building brand identity in competitive markets: a conceptual model". Journal of Product & Brand Management. 17 (1): 4–12. doi:10.1108/10610420810856468. ISSN 1061-0421.